Joe Nichols' new video for "Take It Off" is out. Here's a link to the video.
In the video Nichols creates a magical "Take It Off" frame out of newspaper. When a woman, walking down the street minding her own business, crosses into the frame, she suddenly finds herself in a bikini holding a beach bag. Of course she's thrilled and proceeds to the party happening at the large above ground pool in the middle of an intersection.
Apart from the fact that this song had much greater video potential than just another girls in bikinis party video, I'm wondering if Joe Nichols doesn't realize that his greatest fan base is female. We're not interested in watching another bunch of skinny girls in bikinis frolicking in a pool. At the very least, Mr. Nichols, take your own shirt off! Why is it that everyone else in the video is half dressed when viewed through the "Take it Off" frame, but you, Sir, change into a drab grey T-shirt? If you can dish it, you can take it...off!
I hear you!! Seriously!
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